fight like a bronco
“Fight Like A Bronco” is an all-inclusive campaign recognizing all those affected by cancer. The yearlong campaign focuses on prevention and screenings, support for those currently battling cancer, celebrating survivors, and remembering those we’ve lost. The campaign began in 2017 and I was asked to update the logo for the 2021 season and beyond.
When I think about all this campaign embodies and the people it supports, I couldn’t help but to think of them as fighters who exude strength and courage during some of the scariest and uncertain moments of their lives. I wanted this new logo to have a “heroic” feel that spoke to those attributes.