DIGITAL GAME DAY POSTER SERIES

Overview

Each season, our creative team sets out to develop a series of digital gameday posters that not only help to boost social engagement, but get the fans excited for the game from week to week. This season, we decided to highlight key player matchups and allow different position groups to have the spotlight from week to week. Since there were going to be three designers working on this series, we wanted to focus on how we could keep a templated look but iterate on it from week to and allow each designer’s style to shine through within a cohesive series. Below are my design contributions to the 2022 season digital gameday poster series.

Role

Project Manager | Art Director | Lead Graphic Designer